![]() ![]() The licensing campaign for the film generated approximately $1 million in licensed merchandise sales within a year. Jones worked closely on the marketing campaign for The Blair Witch Project, and oversaw all licensing. Publishing history Īmorette Jones, who had previous experience in the consumer products field, served as the senior VP of marketing for Artisan Pictures. The novels chronicle Merrill's personal investigation into the disappearance of his cousin Heather Donahue, from The Blair Witch Project. The books are ghostwritten by a number of authors and published under the collective pseudonym of the titular character Cade Merrill. The books were created and produced by Parachute Publishing, under license from Artisan Entertainment, and were distributed by Random House publishing's subsidiary Bantam Books. The Blair Witch Files, or simply Blair Witch Files, is a series of supernatural- mystery novels first published in August 2000. ![]()
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